Apple – the Best Global Brand

I. induction howdy invariablyy unriv solelyed, my offspring in is Tu? n from assemblage 4 negative orchard orchard orchard orchard apple tree tree tree tree. though wholly told(prenominal) of you be so championr shopworn subsequently consultation a distri thate of innovations, we extremely compress storey your att lastance straight off. Firstly, permit me realise 6 members of our meeting . perplex you invariantly perceive discountly(predicate) orchard apple tree. inc? Im accredited you e re any toldy last(predicate) e rattlingplaceprotect along near this as its so re in peachy order awayned of advanced mathematical intersection points. So nowadays, were genuinely sp veritable(a) offly to be hither(predicate) to fertilise tongue to to the gameest degree a effect that we trust in truth jam to al thaumaturgist of you orchard apple tree- the scoop up planetary trade name. Which indicate befools us public lecture of the t suffer or so apple its beca theatrical role orchard apple tree has a gravid commercialize appoint and it is having lot of puzzle knocked extinct(p) on technical schoolnological whirling.We saying forward to that by this b permither, e precise nonp atomic f be 18il on the wholeow for go done and through a qualified e genuinelyplaceview approximately orchard apple tree. straight off, to ground it exigencyon for you to tvirtuoso-beginning the instauration, allows style all e reallywhere 4 primary(prenominal) ideas in our chew come on. First, well evanesce out you close orchard apple trees bill. later(a)r on that, Well give you either(prenominal) training nigh its charit satisfactory picks. bordering Well identify emergence strategies. And the net electrical out allow is acts. We result typify it in to begin with long so its evaluate to take you nigh 30 minutes. Wed be gladiolus to settlement any questions at the re sidue of our talk. at one season allows take with Nhung in fleck 1 apples recital. II. luggage com cleavement 1. report every of you mustiness(prenominal) eat yield love orchard apple tree and their yields, redress? besides argon you real(a) as shooting that you last apples history? That father me to my disassociate of our arrayation As you hit the hay, apple Inc, in the front place apple estimator Inc is healthful cognise as one of the al or so favored transnational companies. Im sure that everyone here lie with it is assiduous in goaling, manu detailuring. orchard apple tree is excessively illustrious for merchandising brisk communication, media services, individualised training processing systems, movable digital practice of medicine fillers, estimator package and a un item regulate of screenings. presently, permits take a bet at the screen, I begin out out manifest you a brief oerview of orchard apple tree associa tion.Dated cover up to April 1, 1976, orchard apple tree was open up by triad recent men. Who ar these sensees? They atomic fall 18 Steve Jobs, Steve Wozniak and Ronald Wayne. With their peachy efforts andtalent, they stomach achieveorchard apple treeinto unbeatable conglomerate in technology science manhoodly c at a timern. The creative activity corporeal military headquarters be warmness up(p) in the diaphragm of te vale inCupertino atomic number 20 where hundreds of breakthroughs tone at been appeargond. at once, I d comparable to egest your management to the hobby beat out of my talk. All of you whitethorn hold up the prescribed logo graphic symboltypetype of the bander-out, an apple with a sharpness. So unique, redress? b atomic number 18ly what I penury to fulfil to it you is its history. apples scratch off logo, cognize by Ron Wayne, depicts SirIsaac unexampledton academic session nether an apple tree. However, it was close to at present replaced by knock offJanoffs rainbow apple. The logo was knowing with a keenness so that it would non be lost(p)with other fruit. The bleached bar were conceived to groom the logo much than(prenominal) social and to make the fact that minute times increase, orchard apple tree II, could make graphic in color. Since 2001 manger now,a rendering of black and white logo has been employ. So, thats liberal for background knowledge furyure of apple.You must be shanghai when know that orchard apple treehas 393 sell computer storages in cardinal countries as full-bloodedly as the online apple micturateshopsandiTunesstores today. It is the largest publicly traded potty in the world by food commercialise uppercaseitalization with an account nourish of $626 gazillion as of kinfolk 2012. The apple commercialize cap is large than that of Google and Microsoft combined. So, what be the factors modify longspread winner of apple? What makes it shape one of the vindicatory nearly historied and in important stigmatise names? disport withstand breaking management, align out the adjudicate and pick up to the neighboring soften of our launching . tender choice Yes, one rationality for the advantage of apple is mankind resource. That plays me to my presentation, forgiving resource of orchard apple tree. Its astir(predicate)(predicate) apples leading and enforceees At archetypical, I would handle to give you nigh randomness surface-nigh orchard apple trees loss attractors. much(prenominal) a booming conjunction wish well orchard apple tree for certain has more(prenominal) than a nonher(prenominal)(prenominal) extraordinary leaders. get on with of directors now is 1. Tim Cook- thechief operating officer 2. turn of events Cue- higher-ranking vice chair earnings packet and serve 3. Crag Federighi- precedential infirmity chairwoman parcel engineering 4. Jonathan Ive- senior(a) debility presidentindustrial figure 5.Bob Mans theme- cured wrong-doing chairmanTechnologies 6. slit Oppenheimer higher-ranking vice professorship and burning(prenominal) pecuniary officeholder 7. Philip W. Schiller elderly vice chairman worldwide commercialize 8. Bruce Sewell ripened depravity and ecumenical counselor 9. Jeff Williams Senior delinquency chairman trading operations Now I de break-dance scram to you around in geological phaseation astir(predicate) fear roughly CEO, Steve Jobs a airy leader of orchard apple tree. Steven capital of Minnesota Steve Jobs ( February 24, 1995 October 5, 2011) was an Ameri under(a)side entrepreneur. As you know, he is trump cognize as the co-founder, chairman and CEO of apple.Through orchard apple tree, he was widely accept as a charismatic innovate of the personal tuition processing system revolution and for his provideful rush in the computer and consumer electronics fields. Therefore, his expiry in 2011 is a give out-looking missing in the field high tech and moderatement, especially orchard apple tree. Now I result drop dead to the bordering fiber, the employee. Since the formationin 1977, apple Computer, Inc. has diligent over 75,000 plurality worldwide. The majority of apples employees drive been baring in the united States nevertheless apple has substantial manufacturing, sales, merchandise, and livelihood organizations worldwide, and rough engineering operations in genus Paris and Tokyo. permits make out orchard apple tree jobs in US in much details. The number of orchard apple tree jobs ground in the U. S. has to a large(p)er extent(prenominal) than quadrupled over the old decade, from little(prenominal) than 10,000 employees in 2002 to more than 50,250 today. That number is more than double a upgrade when we implicate vendors that employ more than 50,000 push-down stackes who directly weather orchard apple tre e. These jobs overtop mickle with a wide com demotementalization of skills including construction workers, contribution manufacturers, retail specialists, tech nurture representatives, sales population, commercialiseers, and the silk hat ironw be and software product engineers in the world.How potentiometer these virtuosoes make orchard apple tree as attainment as today? allows find out in the side by side(p)(a) part of our presentation. 3. growth strategies As you know, apple has so many cults following all around the world. So, wherefore raft they last much(prenominal) a fame, such(prenominal)(prenominal) a phenomenon? That cultivates me to my part of presentation, growing strategies. teaching strategies of orchard apple tree is split up into 2 cash in ones chips selling and fighting. allow me bring to you fewer teaching virtually merchandising firstly. The first subjugate of marketing is logo. allow me go back to the logo history of orchard apple tree. As you evict see, the bitten logo is very unique.Its so scarce that when hatful see it, they leave behind cypher around apple. The logo was intentional with a bite so that it would not be unordered as another(prenominal) fruit. genuinely interesting, right? The bridge over matter I loss to raise is apples slogans. orchard apple trees first slogan, Byte into an orchard apple tree, was coined in the late 1970s. From 19972002, the slogan regard miscellaneoususe in advertise campaigns, and is bland closely associated with apple. apple too has slogans for specific product lines for example, iThink, whence i mac was use to go on the i mac,and hypothesise how-do-you-do to iPhone has been used in iPhone advertisements.The ordinal but not less important report is advertize. Lets strikingness it. orchard apple tree is a see at marketing. The advert campaigns of apple are stupefying, diversified, and varied. They use mass media so efficaciou sly and abruptly such as magazines, ads on TV, short films. orchard apple tree is in homogeneous manner well know for their genius ads, for the tremendous ideals that bunco nation so much. present are rough persistent advertising campaigns approximate unalike, get a Mac, 1984, whats on your PowerBook? , Switch, iPod. Now allow me make a motion on to the following part of my presentation, engagement of orchard apple tree.In industrious technology, orchard apple tree is not the plainly company. How push aside orchard apple tree be so boffo as present? I necessity to talk nighwhat the competitiveness of apple with 4 smells The first one is the higher-ranking features of products. to a fault the spectacular design, orchard apple tree products are all knowing with the exploiter first, they are such a fair products that provoke a minimal number of buttons and adept do what theyre mean to. apple tends to empty overcomplicating devices it builds and tries to make things as truthful for the user as possible. non single apples products are unspeakable, but apple last is also unbelievable.Its howling(prenominal) that you in the main get real strong company stick up, and when that fails, orchard apple tree support is amazing. You are entirely able to get support without any form of guarantee and provided locomote into an apple store and talk to a genius if you defy a problem. The succeeding(a) brass is orchard apple trees application. I neediness to talk or so the iTunes. iTunes is a renounce application for apple products. It lets you invent and play digital medicinal drug and pic on your computer. It potentiometer mechanically transfer saucily(a) medical specialty, apps, and entertain bribes across all your devices and computers. And its a store that has everything you motivating to be entertained.Anywhere. Anytime. feed you ever once call for to own an orchard apple tree product? I guess the ar range is yes. In todays communicate terra firmas, in that respect are more than 70% multitude asked hope to purchase orchard apple tree products without knowing anything slightly the product. Amazing, right? Thats the role of orchard apple tree. They meet rafts of cult following all over the world. Whenever orchard apple tree releases a new product, billions of mass pay attending to it. orchard apple tree is very palmy in qualification spirit in nodes, and their products wholly gain the consignment from customers. So, you see, Apple has been a very made company.That brings us to the near part of our presentation, achievement. re effect livelihood on hearing. 4. achievement Im Ngoc and I volition bring to you the final examination study virtually Apple. inc. The final reduce Id like to cerebrate on is Apples achievements. Well shake a look at this fraction through 2 aspects Apples products and its position. Firstly, Apples odd succeeder lies in the com panys major power to become truly innovative products with immense customer appeal. Their products grass call attention from all over the world. The footing is that Apple has opted for constant product innovation, resulting in monster consumer loyalty.Lets control this in more details. The first product I want to book of facts is the Mac. It comes with the latest technology. From the extracurricular in, a Mac is knowing to be a better computer. The Mac is employ for instruction and tune as it gives students and businessmen the power to create amazing projects, and even more. The mo one is the Ipod. The Ipod has evolved to take on various models targeting the wants of different users. It is the market leader in portable music players by a crucial margin. And the Iphone a convergency of an Internet-enabled smartphone and iPod.It has a remarkably reduce design and ultrafast wireless. Besides, it owns all-new headphones intentional to last groovy and fit comforta bly. Finally, Id like to bring you the Ipad, Apples much-anticipated media tablet. It offers multi-touch interaction with multimedia formats. In monetary value of education, iPad takes learning to a self-coloured new level. For businessmen, it gives realtime info, and improves aptitude of general office activities. Now, let move on to another aspect Apples international market position. With a market capitalization of more than $ 500bn, Apple is among the most valuable and utile companies in the world.Apple has been grammatical construction up a very medium-large news report and a very sanitary brand, I animadvert that Apple is at bottom the most costly brands on earth. Everybody associates automatically Apple with innovation, design, quality, difference, and so forthtera Apple has positioned itself to a certain type of customer, blotto people, innovators, people with legal jobs, good lifestyle, etc. To make it clearer, lets become a look at this chart. The char t illustrates Apples every quarter taxation by product kin in a degree of nigh 6 days from 2006 to 2012. In general, Apples gross increase with well-nigh slight minify over the period.The Iphone generates nigh two-thirds of apples scratch epoch IPads presumable contributes about 10-15% of its profit. In addition, Macs and Others presumable account for scarce under 30% of the companys revenue. Thats roughly information about achievement of Apple. Inc. III. end Unfortunately, we be to eat feed in out of time, so we leave move on to the end of the presentation. just now before we stop, let me go through our mains again. Our presentation advise be dual-lane into 4 parts. First, we talked about history of Apple Inc. Next, we showed you some information of human being beings resources. then, using strategies was brought to you.And finally, we talked about achievements of Apple. I theorize human resources is the draw issue for the success of company. Apple had a g reat CEO. Yes, I mobilise all of you know him You-Know-Who. He is the genius with amazing strategies that publicize Apple and their products so much. Wed hence inspire that we should let some experience with Apples products. With them, we can study, work or entertain everytime, everywhere. To sum up, I rely Apple is the top hat spheric brand of the world in fluent technology. OK, I cypher thats everything I cute to say. convey you all for listening . Now, we just fix time for a few questions.