Marketing Plan For The Bank Of America Marketing Essay

Marketing Plan For The Bank Of America Marketing Essay Bank of America (BoA) is one of the worlds largest financial institutions and holding companies. It has achieved this via a combination of strategic business and marketing decisions which enabled it to expand to cover more than 75% of the United States population and 44% of the countrys high net worth households for a total of 55 million consumer and small business clients. The marketing plan of BoA is highly detailed to accommodate the many products and services the bank offers the U.S. and international consumer. Competition within the U.S. banking industry is fierce with a number of large banks in the market place including JP Morgan Chase, Citigroup, Wells Fargo, and HSBC, all offering similar products and services to the U.S. population. Innovation amongst the banking industry is difficult to achieve and hence rare but BoA, through its earlier investment in services research and development, is well positioned to increasingly expand its market share. The banks strong distribution network, unmatched by any of its competitors, allows it to hold a strong market position in the U.S. and international market which will allow it to withstand the current financial crisis and depressed economic conditions. Its concentration in the U.S. means that its affected by the movements in the U.S. economy. For example, during the economic crisis the bank sustained heavy losses due to the subprime market exposure which placed a great deal of pressure on margins and eroded the banks capital. Its ability to quickly repay its government loans borrowed via the Troubled Assets Relief Program (TARP) displays the banks cautious and sensible approach to capital management and dividend policy thus further strengthening its solvency position. Despite having already maximised its market share of U.S. deposits under federal law, BoA still has a number of expansion opportunities available. These include its credit card and affinity marketing operations, its wealth management business through its acquisition of Merrill Lynch and its mortgage division through the acquisition of Countrywide Financial Corporation. These opportunities however will be subject to pending government measures and regulations due to be developed as a result of the recent financial economic crisis. The banks main objective is to dominate the American retail banking sector and strive to become a market leader by obtaining the largest market share through better value for money banking products, better customer services, tailored banking solutions that suit customer needs and high promotion spending. It secondarily plans to expand its brand into international markets and become a universal bank. BoA has chosen to position itself as an all-American brand, with sponsorships and products that include NASCAR and Major League Baseball. Given that banks essentially sell the same services and products, differentiation is necessary to gain a competitive advantage by providing the consumer market greater value propositions. Innovation amongst the banking industry is difficult to achieve and rare but BoA, through its earlier investment in services research and development, has revolutionised banking by providing innovative products such as the Keep the Change campaign, full customer service branches and advanced online banking facilities. The primary product that BoA focuses on promoting is its brand. By creating brand awareness, the bank aims to build consumers confidence and trust and thus cater to their needs as a secondary approach by offering products and services including: The bank allocates $2.3 billion to its marketing budget, and that amount is expected to grow (Anne Saunders, Brand and Advertising Executive Oct 2008). Advertising campaigns have been realigned to match customers concerns about banking. Implementation is usually on an annual basis which ensures that before the second phase of the project is covered, the funds released for the first phase have to be accounted for fully. This helps curb the misappropriation of funds. The implementation of the market plan in phases also enables the investors to monitor the progress of the business at different levels of growth. Control BoA employ a constant measuring process using a dashboard approach aligning the critical elements in the marketing mix that seem to do the most and make the most difference not only for our brand, but, specifically, for product salesà ¢Ã¢â€š ¬Ã‚ ¦ BoA is deeply steeped in Six Sigma we are continuously conducting a measurement processà ¢Ã¢â€š ¬Ã‚ ¦ we plan; we test; we implement; we analyse; and we refine (Anne Finucane, Chief Marketing Officer, Bank of America). Customer satisfaction and feedback is measured via branch and online questionnaires, feedback forms, media reports and brand loyalty linked to product and service use. BoA constantly reviews Return On investment (ROI) on each product in terms of profitability by customer, segment, region and unit as well as comparing the best use of media alternatives. In 2007, BoA introduced a brand positioning and tag line with a totally integrated marketing approach Bank of America The Bank of Opportunity. This was the latest campaign in the banks marketing history. Its ongoing successes, despite the economic booms and busts, can be attributed to its research methods, innovation, product development, customer segmentation, sales training, and corporate social responsibility.

Engineering Science

The magnitude of the force per unit displaced is and thus, using the equation: Therefore: So the period of vertical oscillation is: 9. Describe an experiment using a simple pendulum to determine the value of acceleration due to gravity (g), deriving any formulae that will be required. The implies of experiments using a pendulum to determine the value of acceleration due to gravity, would be to tie a weight to the end of a piece of string, creating a pendulum. The time of the back and forth motion the pendulum shows is called the period. It does not depend on the mass or the size of the arc, only the length and acceleration due to gravity.The formula for finding the period of a simple pendulum is: Where Period Length of pendulum Transpose the simple pendulum formula to find g: To solve the equations for any pendulum, time the pendulum through say 20 back and forth motions. Then record the time and divide it by 20 to find : Once has been found, measure the length of the pendulum, to th e centre of the weight and input these values into the equations for . Now the acceleration due to gravity can be found. 10. Discuss forced mechanical vibration, resonance and damping in engineering, egg. Aircraft, bridges, ships, cars, etc.Include the sequence of events and a description of the contribution of each to the final outcome. You are encouraged to draw on your own experience where you have been involved in a vibration issue on aircraft. Vibration can be described as the movement on a body, back and forth from its sting place when acted upon by an external force. There are three main parameters that can be measured from vibration. The first being amplitude, measuring how much vibration, frequency, measuring how many times it occurs in relation to time, and phase, which describes how it is vibrating.Forced mechanical vibration is when an external force from a mechanical imbalance causes oscillations through the system. For example when there is an imbalance on the rotors o n a helicopter, the resulting vibrations travel through the aircraft. If the vibration matches the natural frequency of the aircraft, this can cause resonance. Resonance is a potentially destructive vibration as the oscillations will continue to grow in amplitude until the initial forced vibration ceases or failure occurs.For example the well-known ground resonance test on a Chinook aircraft, where a vibration matches the natural frequency of the fuselage and rips itself apart. The likelihood of resonance can be minimized by the use of damping. Damping is the use of systems or components to reduce the amplitude of any oscillations to limit the damage vibrations can cause. This can be done in various ways; springs are used on ears suspension, viscous fluid is used in aircraft landing gear and on the Apache aircraft, rubber lead/lag dampers are used on the rotor head to minimizes the vibration from the blades.An example where forced mechanical vibration leading to resonance has result ed in failure is the collapse of the Tacoma Narrows Bridge, Washington State, USA in 1940. Problems began to arise when on particularly windy days, construction workers on the bridge noticed that the deck oscillated vertically giving the bridge the nickname ‘Galloping Grittier', nevertheless the bridge was opened to traffic on 1st July 1940. The ‘Galloping motion continued and various attempts to correct it proved ineffective. These included extra strengthening cables and hydraulic dampers.Fig 1 On the day of the collapse, 7th November 1940, the wind speed was MPH which resulted in, at first small oscillations of the deck. The wind caused a phenomenon known as rare elastic fluttering (fig 1), where the centre of the deck remains still and either side of the bridge twists in opposite directions. This then escalated into a resonance effect as the oscillations increased periodically. Once the vibration had Ovid past the bridges damping mechanisms and matched the natural fre quency the result was unavoidable as resonance took hold (fig 2).Fig 2 Further damping recommendations were made 5 days before the collapse of the bridge but were too late to save it. Two solutions were proposed: 1. To drill holes in the lateral girders and along the deck so that the airflow could circulate through them (reducing lift forces) 2. To give more aerodynamic shape to the transverse section of the deck by adding fairings or deflector vanes along the deck, attached to the girder fascia Lessons have been learnt from the collapse of the Tacoma NarrowsBridge, the Bronx Whetstone Bridge, similar in design to the ‘Galloping Grittier', was reinforced with fat high steel trusses on both sides of the deck shortly after the disaster to weigh down and stiffen the bridge to reduce oscillations. Thankfully no lives were lost in the collapse and as OTTOMH Amman (a leading bridge designer and a member of the investigation team) said when commenting on the new design of the bridge, ‘ if errors, or failure occur, we must accept them as a price for human progress'. My own experiences of vibration issues on aircraft are generally related to UT of balance rotors or drive shaft components.There have been several instances of loose tail rotor shapeless due to vibration from the tail rotors and cracking on a cooling fan connected to the tail rotor drive due to a worn bearing hangar also causing vibration. Another example of a vibration issue I have been involved with, is struggling to track and balance the main rotors due to a modification which records stress on critical components. This modification altered the balance on the blades and rotor head due to extra weight from wires. Bibliography – Wisped

The Most Disregarded Answer for Good Language Analysis Essay Topics

The Most Disregarded Answer for Good Language Analysis Essay Topics The Importance of Good Language Analysis Essay Topics While an essay is a big project, there are lots of steps a student can take which will help break down the task into manageable components. Therefore, students may have to review supporting materials before they can finish a productive analysis. In high schools all students are expected to wear school uniforms there are a few benefits and disadvantages to wear school uniforms some men and women argue. Every student necessitates help with homework from time to time. All About Good Language Analysis Essay Topics An analysis essay is a sort of persuasive essay. Whenever your analytical essay is all typed up, they can let you make sure it's as excellent as it can get. Indeed, it's very important to select interesting topics for analysis essay. Moral argumentative essay topics are a few of the simplest to get carried away with. Nowadays it's very difficult to locate a trustworthy essay writing service. As an example, in your very first paragraph, you would discuss the way the very first author depicts New Zealand as an excellent island paradise. Read on to understand how to compose essays for great parts of fiction. Descriptive essay on an attractive location. To compose a rhetorical analysis essay, you have to understand the topic and the work that you're looking at. The success of your rhetorical analysis essay is about picking a distinctive and intriguing subject. You don't need to find super technical with legal argumentative essays, but make certain to do your homework on what the recent laws about your preferred topic actually say. The secret to writing a Shakespearian high quality essay is found within this list of Shakespearian literary analysis essay topics. Key Pieces of Good Language Analysis Essay Topics There are lots of speeches that may be excellent topics. Especially, in case the subject is like Programming assignments. If you haven't been assigned a topic, you have a bit more work to do. The ideal topic for a crucial analysis essay is the one which will give students opportunity to demonstrate their understanding plus the capacity to analyze and cope up with relevant judgments. Understanding Good Language Analysis Essay Topics Another good idea is to receive some completely free essay examples of different sorts and on various subjects to find a general idea of the way in which a prosperous debatable paper looks. Your strongest points ought to be the very first and last paragraphs in the body, with the others falling in the center. At exactly the same time, detecting cause and effect relationships isn't that easy in regards to the selection of a superior cause and effect essay topic. Reread your paper and check to see whether it is logical. Strong language analysis abilities are the strength of any Section C piece, therefore it's critical you know how to conduct detailed and effective analysis. It's possible to essentially just read through the material a couple of times and get started analysing straight away. There are several different techniques to analyse the material, and it will be contingent on the type of content you become given in the exam. The material is going to be based on the exact same subject matter, even in the event the contentions of written pieces differ. The option of compare and contrast essay topics isn't a simple task because you have to demonstrate your analytical skills. To choose which subject you're likely to discuss, it's essential to see the complete collection of good persuasive speech topics from the special area of study. It's important to select debatable argumentative essay topics as you need opposing points that you may counter to your own points. When you have determined the p urpose, you'll need to do a little research on topics which you find intriguing. A brief discussion of the topic may also be included only insomuch as it acts as a method of introducing the topic to a reader who might have no familiarity with the topic. Including the source is likewise an important so the report is correctly referenced. If you're given the subject, you ought to think about the form of paper that you wish to produce. You could have your topic assigned, or perhaps you be given free reign to write on the topic of your selection. What You Should Do to Find Out About Good Language Analysis Essay Topics Before You're Left Behind Language the abuse and the usage of language is a significant theme throughout 1984. An individual may have a look at the phenomenon of language from assorted points of view. How can knowledge of many languages influence self-development. Your own personal viewpoint still matters, but you have to form it based on strict analysis rules and prevent inconvenient ideas. Writing a rhetorical essay takes a high level of lit eracy and the capability to analyze using language. Your Essay Supervisor is going to have the ability to direct you towards the most appropriate material. Academic papers cannot contain any signals of plagiarism. Essay about the advantages of learning english. Students then must track down the essay which they need to analyze. They should view the thesis as a sort of introduction to the topic. They will need to read the essay several times before they can create an effective analysis. Many students may also discover that they will need to expand or remove a number of the material they originally thought they'd include in the essay analysis as soon as they construct the outline.

What Women and Islam Have in Common Essay - 591 Words

What Women and Islam Have in Common What do women and Islam have in common? Besides the stereotyped images that each suffers from individually, the status of women in Islam is one of the most extremely misunderstood and incorrectly portrayed things in western society. We can investigate why this is so later. First, a brief introduction to the actual status of women in Islam is in order. Before discussing issues pertinent to the social status of women, consider the original creation of the woman as portrayed by the Quoran (the Islamic holy book) which does not subscribe to the view that Eve was created from the crooked rib of Adam and thus is of inferior status: O humankind, be conscious of your Sustainer who has created you out†¦show more content†¦Islam has also ensured the womans right to remarry pending a three month refrainment period. As for social rights, Islam has always recognized the prominent role that women play in society. They are given the freedom to pursue any profession including political positions. Both in the past and present day, women in Islamic societies have reached political heights unparalleled in the most advanced western nations. Even in the earliest day of Islam, Aysha, the daughter of the prophet, lead an army of 30,000 soldiers. Currently, women lead two Islamic countries: Benazir Bhutto has served as the prime minister of Pakistan since 1988 and has been a strong and remarkable leader. Turkey is also headed by a Muslim woman, Tansu Ciller, who was elected the prime minister in 1993. Here in the U.S., we still have never had a female president and the outlook doesnt look too good either. Those are just a few of the facts. Why then is Islam portrayed as a religion that oppresses women and puts them in a position inferior to men? Part of that is certainly due to the stereotyped image of how Islamic women are portrayed in western media as an extension of Islam-bashing. A prominent example is the movie Not Without My Daughter in which scores of false and fictitious depictions were made of women in an Islamic country. It is also true, however, that in many so called Islamic countries, women are not treated according to their God-given rights. But thisShow MoreRelatedIslam : A Monotheistic Religion1505 Words   |  7 Pages Modern Challenges Paper Islam is a monotheistic religion taking into account disclosures got by the prophet Muhammad in the seventh century A.D., which were later recorded in the Quran (or Koran), Islam s consecrated content. Islam has spread quickly during the time and today the religion is, by a few estimations, the biggest on the planet. Devotees of Islam are called Muslims. The Arabic word Islam signifies accommodation, mirroring the confidence s focal precept of submitting to Allah. IslamicRead MoreMedia Portrayal of Islam Essay760 Words   |  4 PagesIslam: suppressor of women, enemy of Western nations, and breeder of terrorists. 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